Healthcare Marketing
Our experts provide comprehensive marketing services from planning and campaign management, to creative development and ad placement all the way through to reporting and optimization.
We provide the marketing leadership you need to make your facility successful.
Have you ever been frustrated by the fees being charged by your marketing agency? Or the lack of transparency? Or the lack of personalization? Have you had sticker shock when you found out how much it might cost to create a 30 second commercial?
We have had all those frustrations and more in our years managing cancer centers. We wanted to change that. So we decided to partner with a leader in healthcare marketing to form Blue ORCA, a full service marketing agency created by the customer with the customer in mind.
It’s one of the best decisions we ever made.
Now that we work with Blue ORCA on our marketing campaigns we have more flexibility and can quickly adapt to changes in the market while effectively rolling out new messaging. We save money on fees which can be redirected towards ad placement. And because we, along with the team at Blue ORCA, know our business and track our ad performance real time and are constantly optimizing, our return on investment has increased.
Blue ORCA provides a full suite of marketing services
Is your goal brand awareness? Education? Lead Generation? All of the Above? We have successfully designed and managed campaigns in multiple markets and have years of experience learning what works across various platforms and for various service lines. We can work with your organization to effectively accomplish your marketing related goals.
The development of new creative assets can often be overwhelmingly expensive and complex. But it doesn’t have to be. We were frustrated that a big chunk of our marketing budget was going to someone sitting in a room making a story board. And then we still had to pay for the ads to get created! We figured out that you don’t have to spend half your marketing budget on a series of TV, Radio, and Print ads. We can help put high quality creative together for you too.
Digital Marketing. Everyone seems to do it. But how do you know if it is being done well? We certainly had trouble figuring it out. And why does it seem like there are so many different pricing structures out there? With Allied Health Marketing you are going to get an experienced digital marketing team with expertise across multiple modalities including paid search, paid social, programmatic, and more. And it all comes with pricing transparency. We make sure you see what we see and you know what we know.
TV is too expensive, right? And what about radio – is it effective? It turns out that even small healthcare providers can efficiently use TV and Radio to reach their target audience. Out of necessity we were forced to figure out how to optimize dollars, because we didn’t have the marketing budget of a large hospital. We now have an experienced team developing and placing TV and radio ads and can do this for you too.
We’ve never met a marketing agency that said they weren’t going to dynamically optimize our campaigns. But we’ve rarely had a good experience in this area. Big agencies are just spread too thin and our facilities were never a big enough client to be their primary focus. Too often we found ourselves informing them about some market shift, or campaign that wasn’t performing well, or some messaging that wasn’t resonating, when it should have been the other way around. At Allied Health and Blue ORCA we keep a narrow focus within cancer related service lines so we aren’t spread too thin and can provide even small clients the reporting and optimization a big spender usually gets.
Examples of Blue ORA Creative
